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Rebranding Audit

Introduction

This audit is designed to be used as a group activity to gather information and ideas from across your organization. By using this form as a collaborative tool, you can canvas opinions from different team members while keeping costs low. We'll compile all feedback into a concise summary report for decision makers, ensuring every voice is heard while keeping the process streamlined and cost-effective.

To get started, please ask your team members to complete this questionnaire independently. Fields marked with an asterisk (*) are required.

1
Company
2
Brand
3
Design
4
Competitors
5
Timeline
Step 1 of 5: Company Information

Company Information

Brand Information

Any additional details about your target audience (interests, behaviors, etc.)

Design Preferences

Any specific color combinations or preferences not listed above.

Competitors & Inspiration

Please list the URLs of your main competitors' websites
Hold Ctrl (or Cmd on Mac) to select multiple options
Please share any other brands, logos, or websites that inspire your desired design direction.

Brand Values & Timeline

How would you describe your brand's personality? (e.g., playful, serious, authoritative, friendly)

Additional Information

Please share any additional information, requirements, or questions.